It tells the audience what channel it is on and the date and time it will be on. The poster does not give much away to what the programme is about. That will make the audience want to know what the show is about. There is lots of dramatic action in the background of the poster. That gives an idea of some of the things that will happen in the programme. There is a motorbike and the title has freewheeling in it so Ross Noble will be riding it in the show. Ross Noble is holding a smartphone with birds that is similar to the one on Twitter and some blue feathers around it that shows Twitter could be involved.
In our poster we could have other images of what could happen in the programme. To give an idea to the audience about what will happen.